It amazes me how many company owners I have spoken with are pulling back on sales efforts and online and off-line marketing plans due to the "economic" downturn. This is a foolish mistake. First, even the fact that we are in recession commerce still occurs; goods and services are still bought and sold. So maintaining a strong sales and marketing plan is vital to surviving; I will admit however, sales cycles may be longer. Secondly, if you give up now during touch economic times then all of you past sales and marketing efforts conducted in the past will have been wasted. Finally, those organizations that maintain a strong sales and marketing strategy will be "remembered" when the economy turns around. I think it is critical to reduce operating costs where feasible during the economic crunch however, the sales marketing part of your business should be maintained if not strengthened.     

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Canadian businesses that want to increase their online presence and compete locally and globally need to understand the importance of having a strong online marketing/SEO plan.